I believe you can chalk this up as a public service announcement, Cindy. Thanks for making the internet a better place!

You're welcome. When I'm at a loss for things to write about, this is the kind of thing you're going to get from me.

WOw, thanks Cindy! You're the greatest for getting me in touch with my pornhound side.

Enjoy it now, Google is going to jump on this guy like a rabid pit bull on a kitten. This is a pretty clear cut case of trademark infringement.

Anyway, what's the point of an adult search engine that filters hard core content? I've done a few of these sites and lesson #1 is you have to find a niche -- a fetish for all and a site for each fetish Naked women and white-bread sex don't get it when there are literally millions of adult sites and a video store on every corner.

Al, I agree about trademark and copyright infringement. It's the first thing I thought of when I saw the logo. Though it's amusing, you'd think they could have easily done something a bit more original instead.

The real story behind Booble is that itís a successful, but sleazy publicity stunt.
Designed with a striking resembleance to Google, a new pornography search engine was launched on January 20. Booble.com was hit with so much traffic just 24 hours after its launch that its servers went down temporarily, trying to serve over 100,000 requests. How was this ìmarketing successî achieved?

Remember MikeRoweSoft vs Microsoft. Microsoft conceded that it may have taken its trademark rights ìa little too seriouslyî in pursuing the 17-year-old Canadian high school student and settled amicably. The settlement followed a crush of international publicity, much of it casting Microsoft as Goliath vs. Rowe as David, which resulted in hundreds of thousands of visitors to MikeRoweSoft.com.

One week later, Booble appears sending press releases positioning itself to be the David in a fight against Google, which it claims it merely wants to parody.

But Boobleís founder is no Mike Rowe. Boobleís founder has an established sister porn site, Sir Rodney.com. Mike Rowe was also not earning money from everyone of click as Booble/SirRodney does. Unlike Mike Rowe, Boobleís founder is too embarrassed to give his name because he does not want to be associated with porn, while at the same time mocking Google for not wanting to be associated with his porn.

I have never been a fan of large companies over aggressively enforcing their trademark rights a position I have stated in my eBook on business domain names, at seemly.com. But in this case, itís likely that Booble intentionally got itself into this trademark mess for the publicity and is a disgrace to legitimate trademark difficulties such as MikeRoweSoft.

A harmless publicity stunt? Not to Googleís image or legal costs. Since the publicity stunt worked so far, expect to see more.